Defining Organizational Objectives and Goals


Strategic Planning (Webinar 3)

As organizations fund and initiate project after project, teams often work off of sketchy project charters, unsure of the focus or expected outcome of each effort. Often times, teams feel that the list of prioritized projects is a result of random selection and are left wondering how the project fit into the overall corporate direction, if at all. What’s lacking are the tools and techniques for clearly describing high level changes the organization wants to achieve and lower level department goals that will provide purpose and focus for the upcoming year.

Staff members who are engaged in establishing the future direction of the organization or individual departments within the organization, need to leverage Mission and Vision Statements and the organizational assessment to create Objectives and Goals. In order for these Objectives and Goals to be valuable and useful to everyone they must be SMART. Ambiguity and broad vague statements of direction serve no other means than to add confusion for future project activities.

Attend this 1 hour webinar to learn how to make your objectives and goals SMART.

In this webinar participants learn about:

•Transforming the Mission and Vision statements into measurable and realistic Objectives
•How to document Goals specific for each Function of the Organization
•Using techniques for ensuring that the new Goals are relevant and in scope for the Strategic Plan

EARN 1 PDU after viewing this webinar.

This webinar aligns to the PMI Talent Triangle – Strategic & Business Management.


Solutions Cube Group’s webinars are presented by experienced staff members and partners who have over 30 years of experience managing projects and developing and running facilitated project meetings and delivering project management training courses.

During checkout you will be asked to provide your name and email address to automatically register you for the webinar you’ve purchased. Click on Watch Webinar to stream the webinar on Windows Media Player (PC). If you use QuickTime (Mac) we recommend installing a free video viewer called VLC media player at to stream the webinar.

If you have questions about your purchase or would like to receive a copy of the presentation slides, contact us at or call us at 972.786.0900.


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